Woodbridge Holiday Campaign
"From One Table to Another"
Thanksgiving should be a time for sharing gratitude. For over 47 million Americans working hard to provide for their families, the reality of food insecurity is as prevalent as ever. Woodbridge Wines is stepping up to the plate and partnering with Feeding America to spread joy, from one table to another.
Creative Direction • 360 campaign • Food + Bev
the challenge
Amplify the partnership between Feeding America and Woodbridge. Every bottle of Woodbridge purchased for the holiday season would lead to a donation of one meal through Feeding America.
the idea
We wanted to maximize the parternship between Feeding America and Woodbridge by showing consumers how simple it was to incorporate Woodbridge into your holidays. Partnering with Nate Berkus we created one of a kind holiday recipes, encasuplated in limited edition cookbook and posted on social media.
Nate even went to a Feeding America location to prepare our entree recipe alongside the community chef.
the full campaign
cookbook • social
