Snapple Solar Speakeasy
To help launch Snapple Elements Sun, we created the Snapple Solar Speakeasy pop-up,
the only place New Yorkers could experience the a total eclipse.
Creative Direction • Product Launch • Cultural Moment
the challenge:
Intercept culture and generate buzz for a new Snapple Elements flavor.
the idea:
To bring the 2024 solar eclipse to NYC on April 8th in the most ridiculously flavorful way, we'll real-time astronomical data at a Snapple Elements Sun eclipse-themed speakeasy for an exclusive one-day eclipse viewing party.
