Godiva Making a luxury chocolate brand an everyday treat
Godiva is a premium chocolate brand with Belgian heritage - they tasked my team with helping them feel less like a special occasion treat and more of an every day indulgence. Through PR campaigns, experiential moments and social media we transformed the brand and tapped into a new audience.
Creative Direction • Social • Experiential
social media
role: creative direction
work: brand identity, content creation, art direction, content series & influencer campaigns
Godiva x Valentine's Day in 2021
Making love more accessible, when everyone felt disconnected.
95 Years of Godiva
My team was tapped to create media-worthy experiential campaigns that could bring the brand to consumers in real life.
For their 95th anniversary we brought back Godiva’s iconic pink truck - a WW2 era delivery truck that was painted pink to spark joy.
The design was a close replica to the original truck and featured a color match pink wrap and custom design for the occasion. The truck drove across NYC to hand out free chocolate and was a huge hit with consumers.
