Differin Bringing effective skincare
to everyone
My team helped launch and transform Differin on social media as it transitioned from prescription to OTC. Then we continued momentum with new product launches and first of it skind video series.
Creative Direction • Social • Content Series
social media
my role: creative direction
the work: brand identity, content creation, influencer campaigns
woman on
the street
During Retinoid Awareness Week, a PR holiday created by the agency, we took to the streets to help debunk some retinoid and acne myths. The concept was originally supposed to be hosted by a comedian or comedic influencer but when your budget gets slashed the charming ACD copywriter had to jump in.