Sour Jacks Relaunch Campaign
"The Way of the Wedge"
Sour Jacks was a niche candy brand with loyal fans, they tasked our agency with reintroducing them to the world and connecting with a new audience of gen-z.
Creative Direction • 360 campaign • Food + Bev
the challenge
Relaunch an underground candy brand and authentically appeal to gen-z without appearing ~*cringe*~.
the idea
Create an audacious, distinct world for Sour Jacks where being sour is empowered and our anthem is “It’s the Way of the Wedge.”
the full campaign
paid social • digital assets
