experiential campaign • art direction
To emotionally connect moms to Cheerios we created Moments of Good: unexpected, interactive pop-up events and experiences that reward those who are doing good in their local communities. Over 4 months we executed 8 moments, designed 42 gift tags, 38 stickers 8 giant checks and 1 Rube Goldberg machine. We fed hungry animals, created a garden for little tennis pros and planted flowers for bees. After all that it was clear that this campaign truly made good go round.

Silver Ex Award Winner • Silver Reggie Award Winner